Santa Clara Utah BMX Meta Ad Campaign

Client: Santa Clara Utah BMX
Campaign: "High Energy" Summer Series
The Brief: Create a sense of urgency and community value for local BMX camps.
Execution: I managed the end-to-end Meta ad creative, focusing on pain-point marketing for parents. By positioning BMX as the ultimate solution for "high-energy kids," I successfully messaged the transition from a 4-day camp to a year-long hobby through the inclusion of a full USABMX membership in the offer.